By making the core Guild Wars 2 game free, ArenaNet is lifting the final barrier for MMO fans everywhere to play one of the most popular games in the genre and join a player community widely recognised as one of the best in online games. The move to free reinforces the studio’s strategy with its MMO business model. Like the company’s previous games, Guild Wars 2 launched as a buy-to-play game without a subscription. It has since delivered more than 40 major content updates to players free of charge. While the core Guild Wars 2 is now available to play for free, Heart of Thorns will launch as a buy-to-play experience without subscription fees.
“We believe the buy to play, subscription-free model for MMOs is good for players, and it’s good for developers,” said Mike O’Brien, co-founder and president of ArenaNet. “It gets a little tricky when a buy-to-play MMO introduces an expansion pack, leaving new players guessing about what they need to buy in order to start playing with their friends. As we get ready to release our first expansion for Guild Wars 2, we want to ensure that we keep a simple business model where new players can play the core game for free, while all players need only purchase one thing – Heart of Thorns – to get access to all of our new and future content.”
Shortly after launching the original Guild Wars 2, ArenaNet established a regular cadence for delivering free content updates with Living World seasons, which gave players story-driven releases similar to episodic television, along with major updates to game features and periodic in-game events. Heart of Thorns will follow a similar model, where major post-release content such as raids and eventually additional Living World episodes will be available free of charge to those who purchase the expansion. The strategy behind making the core game free is to engage players in Guild Wars 2 to the point that they will want to continue experiencing this ever-growing game universe by upgrading to Heart of Thorns. ArenaNet is currently offering a pre-purchase program for the expansion. Players who pre-purchase Heart of Thorns will get benefits such as unique virtual items and access to Beta Weekend Events between now and launch. New players who have begun playing the core game for free will have free account restrictions lifted once they purchase the expansion.
“In making Guild Wars 2 free, we’re not switching business models to a traditional free-to-play game, and we’re not aggressively monetising free players through microtransactions,” said O’Brien. “We’re making the base game free because we’re confident that anyone who loves Guild Wars 2 will consider buying Heart of Thorns, continuing their experience into the expansion and beyond with Living World and our newly announced raids.”
By unveiling raids at PAX Prime, ArenaNet answered a question on the minds of many Guild Wars 2 fans about the type of challenging group content that Heart of Thorns would deliver for skilled players. The expansion is introducing a variety of endgame content including entirely new and unique systems for max level players to continue progressing in the game. These include a new approach to leveling up called Masteries, which replace traditional number-based progression once players reach level 80 with a system of contextual and skill-based abilities to pursue and earn. There is an entirely new profession, the revenant, for players to master, along with new elite specialisations that bring additional skills, weapons and abilities to every existing profession in the game. There are also group progression features including guild halls, where players in guilds can claim, explore, and eventually architect and customise giant maps within the game world, and PvP Leagues, where teams competing in PvP are given a roadmap to develop their skills while earning status and rewards.
Raids in Heart of Thorns are a big piece of the puzzle for skilled players interested in taking on the ultimate challenges in group play. They will be 10-player instanced content where players must use newly acquired abilities to reach and overcome ever-increasing challenges, and eventually epic boss encounters. ArenaNet is releasing the first raid in three parts, or wings, shortly after the expansion releases. By activating raids soon after launch, players will have time to earn new abilities in the Mastery system that will be required to take on the challenges that await them.
“Once we activate the first raid in Guild Wars 2: Heart of Thorns, players will quickly discover they’re not about waiting to have fun or endless gear grind – there are no attunements to complete before you raid in our game, and our raids won’t become irrelevant or even drastically easier because of a new tier of gear or a level cap raise,” said Colin Johanson, game director on Guild Wars 2. “There will be no wasteland of forgettable raids left behind as we continue to expand the system. Once players complete a mission and beat the final boss in a Heart of Thorns raid, it will be a meaningful event that will linger for them, their guild, their friends and any player who learns that they’ve beat it.”
ArenaNet’s take on raids will be distinctly Guild Wars 2, factoring in the action-based combat system in the game to replace UI-gazing with active strategies such as weapon and ability changes on the fly in combat, skill combos, dodge rolling, positioning for attacks, and the ability to heal for every class. They don’t rely on the conventional tank, healer and damage dealer ‘trinity’ to take on challenges. Instead, all players in a group will need to step up and support, control and do damage in encounters in order for the group to succeed. Also true to form for fans of the game, raids in Guild Wars 2: Heart of Thorns will deliver epic encounters and massive boss fights, providing enduring challenges for players to overcome, replay, and refine as they pursue legendary rewards.
For details regarding today’s announcements including a letter from Mike O’Brien to players on making the core Guild Wars 2 game free as well as a blog post highlighting raids coming to Guild Wars 2: Heart of Thorns, please visit www.guildwars2.com .
For information on pre-purchasing Guild Wars 2: Heart of Thorns, please visit http://buy.guildwars2.com/.
About Guild Wars® 2 and Guild Wars 2: Heart of Thorns™
Guild Wars 2 is a visually stunning MMO, a living world that offers players the epic grandeur of a massive role playing environment combined with innovative combat mechanics, dynamic events and customized personal storytelling, as well as fast-paced competitive play with team-based PvP and massive World vs. World battles. Building on the success of Guild Wars, ArenaNet™ has created an MMO that lets gamers play the way they want, while at the same time retaining the no-subscription-fee business model that made the original Guild Wars so popular.
Guild Wars 2: Heart of Thorns is the first expansion to Guild Wars 2. Founded on the same gameplay philosophy as the core game, where the journey is the goal, Guild Wars 2: Heart of Thorns continues ArenaNet’s tradition of defying MMO conventions to fulfill the promise of what online worlds should be.
For more details, please visit www.guildwars2.com .