Recently Bernadette Coleman wrote a blog about engaging content ideas and I wanted to take some additional time to focus on videos as a content strategy. I am one of the first to forget about the visual part of content marketing and that is a mistake. In fact, if you’re not using video in your content marketing program you are missing out. Here are three reasons why:
- According to Cisco, consumer video traffic will reach 69 percent of all global internet traffic by 2017, up from the hefty 57 percent that it is currently.
- The number one site for viewing videos is, not surprisingly, YouTube, which claims more than one billion unique visitors every month. That’s second only to Facebook.
- Who owns YouTube? Google, and its search algorithm privileges content from the site in SERPs. If your brand isn’t represented on YouTube, you’re passing up a huge opportunity for visibility.
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