YouTube, currently ranked as the number three site on the Internet only behind Facebook Google.com according to Alexa, might by met with some major competition in the next few months. According to Re/Code, Yahoo CEO Marissa Meyer wants the site to have a much larger video presence, and it’s willing to go right after some of YouTube’s biggest stars and networks. Sources speaking with Recode claim Meyer is willing to offer “better economics,” though the exact plan isn’t quite clear at this point. The immediate goal is to poach YouTube talent with the promise for more money.
Video personalities who make a living off YouTube are apparently fed up by the site’s policies, and Yahoo is hoping to try and take advantage of that.
Yahoo executives have told video-makers and owners that the company can offer them better economics than they’re getting on YouTube, either by improving ad revenue or by offering guaranteed ad rates for their videos, Recode’s report says. Yahoo has offered extensive marketing, even on its home page, as well as allowing video producers the ability to sell advertising along with Yahoo’s sales force.
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